Practice Management: The Business of Pediatric Critical Care



Practice Management: The Business of Pediatric Critical Care


Meredith G. Van Der Velden

Jeffrey P. Burns




image When the primary purpose of one’s clinical role is to deliver care to a critically ill or injured child, consideration of administrative affairs associated with delivering the care can be difficult. However, whether one’s pediatric critical care affiliation is with a large academic group or a small private practice, both short- and long-term attentions to these details are vital. Knowledge of the nonmedical aspects of the field will allow those practicing the trade to determine its landscape and direction (1). This is true not only for those in the role of managing the practice but also for all involved in its delivery. For those in academic environments, these agendas need to be reconciled with obligations to provide teaching, research, and other academic pursuits. Furthermore, consideration of the administrative aspects of the career is often missing from critical care training and occasionally at odds with what is taught (2).

Although ICUs are invariably part of larger departments and organizations, they still can be considered as businesses, in and of themselves, and consequently should be accountable for the relevant aspects of business operations (3). This may include managing finances, business strategy, marketing, and customer relations (4). How can you ensure the costs incurred for delivery of your services will be paid for and allow your practice to continue to operate and grow? How do you prepare for anticipated changes in the field and workforce? How do you make sure you attract, develop, and retain the right members of your group?

Although the answers to these questions and a comprehensive review of the business of pediatric critical care are beyond the scope of this chapter, we will offer some insight to the field and address the topics of personnel management (human resources [HR]), finance, and productivity and performance. Information technology, leadership, and organizational structure are also pertinent to the business of practice and are covered in other chapters.


PERSONNEL MANAGEMENT (HUMAN RESOURCES)

Personnel management, or HR, typically pertains to activities image related to the management of those employed by the business. While much of this is covered through standard administrative practices by hospital (or group) HR organizations, we contend that for physician faculty, the responsibility of these functions often belongs to the practice leadership and members themselves. This is particularly accurate when the functions of HR are considered beyond the typical administration (e.g., payroll, credentialing) to include activities that promote faculty development to align with the strategy of the business (the delivery of high-quality pediatric critical care medicine) (5). Functions covered under this agenda include recruiting, hiring, maintaining credentials, evaluating performance, training, mentoring, guiding advancement, and retention. As mentioned earlier, many of these will be shared responsibilities between hospital or practice administrative parties, faculty leadership, and the individual faculty. However, as the balance of responsibility will be variably shifted among these parties based on practice location and type, it is increasingly important for all to understand the landscape of this administrative domain.

There is generally a compulsion to relieve the physicians and their leadership of the full burden of responsibility for these duties as they may have little to no training or experience to complete them. While appreciation of, and participation in, such activities is essential, we cannot stress enough the importance of working with personnel with background in areas such as business administration, accounting, and data analytics and management. Furthermore, much of the activities mentioned earlier will fall under the responsibility of group leadership rather than the physicians themselves. While traditional concepts of leadership are addressed in other chapters,
the functions addressed here may be considered to fall under the role of manager (2).


Practice Membership

It is self-evident that critical care medicine practices are composed of critical care medicine physicians. Consideration of the recruitment, hiring, and retention of these physicians will customarily be led by the group’s manager and will predictably require collaboration with the hospital (or larger physician group) to ensure compliance with relevant legal matters (4). Recruitment and hiring are often based on a number of factors dependent on the type and location of practice and must include consideration of direct and indirect compensation. Once hired, physician members must maintain relevant licensing, credentialing, and malpractice coverage based on their responsibilities within the practice. In addition, these concerns would also pertain to trainees working with the practice.


Communication and Cohesiveness

Because of the nature of critical care practice, it can be challenging for physician members to find a time and place to communicate and remain cohesive about important business and clinical matters. These matters may include, but are not limited to, changes in unit and hospital policies, patient safety and event review, finances, and quality improvement initiatives and data review. Regardless of the challenge it presents, it is imperative for groups to ensure these important topics are addressed and all appropriate practice members remain accountable. Traditional forums such as faculty meetings and retreats are examples of means of disseminating vital information. However, based on the obstacles mentioned earlier, innovative ways of ensuring communication and cohesiveness should be entertained.


Development and Retention

Within any practice, academic or not, attention to the development and retention of its members is essential. Physician members need to be supported in their growth both clinically and in the other roles they may have. In the academic setting, mentorship, as a form of “development,” may include roles such as teacher, advisor, role model, and coach (6). Good mentorship has been associated with job satisfaction as well as a variety of physician productivity measures (7). Faculty development and mentorship may include support for additional education and training as well as travel expenses for relevant meetings and conferences both nationally and internationally. With adequate mentorship and development, physician members should be primed for advancement in their roles and/or academic promotion. Furthermore, satisfaction and growth will assuredly lead to retention in the practice.

Finally, professional development includes feedback and evaluation, which should be distinguished from physician productivity measures and comparative performance (discussed later). Professional feedback and evaluation, for the purpose of individual improvement, is designed with the goal of improving one’s effectiveness in the expectations set for one’s roles. Feedback in this form may come solely from the manager or preferably in the form of comprehensive, multisource feedback, as in a 360-degree assessment, including input from peers, self, other healthcare professionals, trainees, and patients (8). This feedback should be repeated on a recurring basis, with goals for improvement outlined and updated on review.


FINANCE

image The overall cost of health care in the United States is higher than anywhere else in the world and has been the source of much national attention. This is no less true for critical care medicine, which contributes to a significant percentage of these healthcare costs (9,10,11). These critical care expenses continue to grow despite decreases in acute hospital expenditures overall (9). Since Medicare is the single largest payer to hospitals and reimbursement for intensive care in the population covered by Medicare is poor (12), cost containment in the ICU has received significant attention both by hospitals focused on their bottom line and from funding agencies (10). While pediatric critical care medicine is unlikely to garner the attention of our adult counterparts, we remain an expensive endeavor (13) and should similarly focus attention on evaluation of our cost and effectiveness. This need for providing cost containment along with valuable care is increasingly pressing as evolving models of reimbursement tie payment for services with quality and outcome (14). Now, more than ever, as described by Michael Porter and Lee (15), health care is being called upon to deliver value—high-quality care with proven outcomes at the lowest possible cost. While discussions of quality will be considered briefly below with regard to physician productivity as well as more comprehensively in other chapters, we will discuss the basics of financing critical care here.

As is true of any business, without profitability, medical care practices, hospital-based and otherwise, cannot continue; therefore, attention to the bottom line is paramount (1,3). In simple finance terms, a business’s profitability is a result of the revenues generated minus the expenses incurred (16). Plainly stated, profitability will increase by enhancing revenue, decreasing costs, or both. While a complete description of the details of this balance sheet for pediatric critical care services is complicated and beyond the scope of this chapter, we will briefly discuss some basic sources of expense and revenue at the practice level as well as give an overview of hospital costs and billing followed by a more in-depth tutorial on physician billing.

It is important to note that revenue and expenses for pediatric critical care services will differ based on hospital size and type. Sources of revenue generation primarily center on billing fees for provision of clinical services. It is important to distinguish professional charges and hospital charges. Physicians bill professional fees as Current Procedural Terminology (CPT) codes linked to diagnoses based on International Classification of Diseases (ICD) codes (17). Additional sources of revenue may come from the provision of clinical services outside of the ICU such as coverage of intermediate care and sedation services, direct hospital support, research and grant funding, remuneration for administrative and teaching roles, and philanthropic gifts. Expenses of the practice may include physician salaries, fringe benefits, insurance coverage, space and capital, salaries for intensivists in training, and administrative support (3).

Jun 4, 2016 | Posted by in CRITICAL CARE | Comments Off on Practice Management: The Business of Pediatric Critical Care

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